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Undergraduate Program
B.Tech. (Hons.) Computer Science and Engineering - Data Science B.A. (Hons.) Psychology/Economics B.A. (Hons. with Research) Psychology/Economics B.Des. - Communication Design B.M.S. (Hons.) Digital Business B.M.S. (Hons. with Research) Digital Business B.A., LL.B. (Hons.) B.M.S., LL.B. (Hons.)
Doctorate Program
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Data Science
Natural Language Processing Internet of Things Artificial Intelligence Applied Deep Learning Full Stack Development Machine Learning
Communication Design
Interactive Storytelling Future of UX Design Visual Scripting Character Design Film Production Advertising
Psychology
Experimental Psychology Developmental Psychology Counselling Psychology Cognitive Psychology Clinical Psychology Health Psychology
Economics
Digital Economics Business Economics Behavioural Economics Developmental Economics Gender Economics Policy Making
Digital Business
Marketing Management Financial and Management Accounting Business Research Method Digital and E-commerce Marketing Fintech Digital Supply Chains
Legal Studies
Alternative Dispute Resolution Online Dispute Resolution Intellectual Property Law Business and Commercial Law Crime and Criminology AI and Technology Law
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DR. Anuj Verma | Vidyashilp University Faculty

Dr. Anuj Verma

Associate Professor, School of Business Studies
Former Assistant Professor, Symbiosis University
Former NBA Coordinator & IQAC In-charge
BA,MBA,PhD
 Mail| Dr. Anuj Verma Vidyashilp University Faculty


Biography
Professional Education
Teaching Courses
Research Interests
Selected Publications
Research Projects
Undertaken
Biography

Dr. Anuj Verma is an accomplished academician and marketing professional with over 15 years of diversified experience spanning industry and academia. He has published over 20 research papers in reputed Scopus and ABDC-indexed journals on topics such as consumer behaviour, digital marketing, AI in CRM, and sustainable marketing. Dr. Verma has also authored a book, contributed case studies, and presented at leading conferences including IIM Indore, Kozhikode, and Nagpur. He has completed a CSR consultancy project for the GMR Group and received the Young Achiever’s Award in Management. His previous corporate roles at Mahindra Holidays, ITC, and Make My Trip lend practical depth to his academic work.


Professional Education
  • PhD - Ranchi University - 2018
  • MBA - IITTM - 2005
  • BA ( History Hons) - Delhi University - 2002

Teaching Courses
  • Brand Management
  • Product Management
  • Business Marketing
  • Integrated Marketing Communication

Research Interests
  • Consumer Behaviour
  • Sustainable Marketing
  • AI in Marketing

Selected Publications
  • Debroy, A., Dadsena, K. K., Bhattacharjee, P., Verma, A., & Verma, M. (2024). Evaluating the inhibitors in the growth of high-speed railway in India: A multi-stakeholder perspective. Transport Policy, 155, 93-109.
  • Verma, M., Verma, A., & Mandala, G. N. (2023). A study of sleep disorders, mental distress, and depression among students during COVID pandemic. Cogent education, 10(2), 2224992.
  • Verma, A., Chakraborty, D., & Verma, M. (2023). Barriers of food delivery applications: A perspective from innovation resistance theory using mixed method. Journal of Retailing and Consumer Services, 73, 103369.
  • Shamsi, M. S., Verma, A., & Verma, M. (2023). Unveiling millennials’ motivations to purchase smartwatches. Indian Journal of Marketing, 53(12), 63-81.
  • Mandala, G. N., Verma, A., & Verma, M. (2022). Consumption patterns during the COVID- 19 pandemic. Journal of Information and Optimization Sciences, 43(6), 1363-1373.

Research Projects Undertaken
  • Impact Assessment of CSR activities of GMR Group Nagpur
DR. Anuj Verma | Vidyashilp University Faculty

Dr. Anuj Verma

Associate Professor, School of Business Studies
Former Assistant Professor, Symbiosis University
Former NBA Coordinator & IQAC In-charge
BA,MBA,PhD
 Mail| Kavita Singh Kale Vidyashilp University Faculty

Dr. Anuj Verma is an accomplished academician and marketing professional with over 15 years of diversified experience spanning industry and academia. He has published over 20 research papers in reputed Scopus and ABDC-indexed journals on topics such as consumer behaviour, digital marketing, AI in CRM, and sustainable marketing. Dr. Verma has also authored a book, contributed case studies, and presented at leading conferences including IIM Indore, Kozhikode, and Nagpur. He has completed a CSR consultancy project for the GMR Group and received the Young Achiever’s Award in Management. His previous corporate roles at Mahindra Holidays, ITC, and MakeMyTrip lend practical depth to his academic work.

  • PhD - Ranchi University - 2018
  • MBA - IITTM - 2005
  • BA ( History Hons) - Delhi University - 2002
  • Brand Management
  • Product Management
  • Business Marketing
  • Integrated Marketing Communication
  • Consumer Behaviour
  • Sustainable Marketing
  • AI in Marketing
  • Debroy, A., Dadsena, K. K., Bhattacharjee, P., Verma, A., & Verma, M. (2024). Evaluating the inhibitors in the growth of high-speed railway in India: A multi-stakeholder perspective. Transport Policy, 155, 93-109.
  • Verma, M., Verma, A., & Mandala, G. N. (2023). A study of sleep disorders, mental distress, and depression among students during COVID pandemic. Cogent education, 10(2), 2224992.
  • Verma, A., Chakraborty, D., & Verma, M. (2023). Barriers of food delivery applications: A perspective from innovation resistance theory using mixed method. Journal of Retailing and Consumer Services, 73, 103369.
  • Shamsi, M. S., Verma, A., & Verma, M. (2023). Unveiling millennials’ motivations to purchase smartwatches. Indian Journal of Marketing, 53(12), 63-81.
  • Mandala, G. N., Verma, A., & Verma, M. (2022). Consumption patterns during the COVID- 19 pandemic. Journal of Information and Optimization Sciences, 43(6), 1363-1373.
  • Impact Assessment of CSR activities of GMR Group Nagpur
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