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Bachelor of Management Studies (Hons)

The Bachelor of Management Studies (Hons) or BMS (Hons) Program at Vidyashilp University is a versatile degree that prepares the student for a wide variety of career pathways in business. The BMS (Hons) program by the School of Business Studies provides the essential components of a traditional Business Degree plus a broad selection of cutting-edge technology and advanced Digital Business Management and marketing tools. This digital theme is introduced in multiple programs to prepare students for success in a global economy where every industry is being transformed by disruptive new technologies and needs to be reimagined for the Digital Economy.

Major:  Digital Business and Management Studies
Minor:  Data Science
    Economics
    Marketing
    Psychology
    Finance
    Design

4

Years


DOMAIN EXPERTISE


Digital Business

Digital business is changing the way organizations use and think about technology, moving technology from a supporting player to a leading player in innovation, revenue and market growth. On the road to a digital future, companies don’t just need the courage and determination to replace processes but also qualified staff to bring in new ideas and advance new fields of business.

The future of business will be digital. That much is certain. The need is to educate future business leaders who understand the opportunities and challenges of Industry 4.0 and Digital Business, make informed decisions, and shape the digital transformation in their organizations. In order to qualify future managers to successfully handle these challenges, the School of Business Studies offers a curriculum with the Digital Business concentration.

The rigorous curriculum takes an interdisciplinary approach to business fundamentals, so that the students can move seamlessly from “what is” to “what will be.” It is steeped in different ways of thinking and in multiple perspectives and reinforces growing knowledge with experiential learning opportunities.

Why VU for BMS?

An open choice system and the perfect blend of self-development and skills development

This open choice-based credit system gives the students the liberty to choose from a variety of related programs and electives offered as well as take up open electives online in case such is not offered within the University.

A unique General Management program

This combines digital business orientation with a wide choice of minor fields like Data Science, Economics. Marketing, Psychology, Finance, Design, and other open programs to choose from

Success through a different lens

Through behavioral assessment conducted in the University, the University's mentoring systems, and the extra focus made on the Communication and Leadership Labs at the University, the graduates would view success with a different lens

Program Structure


4 YEARS

8 SEMESTERS

164 CREDITS


 
University Core 18

  • Overview of Learning Methods
  • Speaking and Presentation Skills
  • Design Thinking and Problem Solving
  • Academic and Business Writing
  • Indian Society and Culture/Performing Arts/Sports
  • Personality and Leadership Skills
  • Critical Thinking
  • Social Engagement Experience
Program Foundation 32

  • English Language I
  • Introduction to Statistics and Data Analysis
  • Data Analysis Project
  • Introduction to Economics/Introduction to Psychology
  • English Language II/ English Writings-Select Readings
  • Environmental Science and Sustainable Development
  • Language
  • Tracing Economics: Kautilya to now/Globalization: Economic and Social Perspectives/ Indian Psychology
  • Foundation Seminar
  • Professional Ethics and Human Values
  • Program Teaching internship
Major 52

  • Financial Accounting and Analysis
  • Introduction to Digital Business
  • Introduction to Economics
  • Business Economics
  • Digital Business Finance
  • Digital Marketing
  • Organizational Behaviour and Design
  • Digital Business Models
  • Emerging Technologies for Business
  • People and Talent Management
  • Digital Leadership
  • Legal Aspects in Digital Business
  • Strategy and Decision Making
  • Business Strategy Simulation
  • Digital Consumer
  • Operations Management
  • Supply Chain Management
  • *Research Methodology (for BMS Hons with Research)
*Note:

i) Students opting for the BMS (Hons) with Research program must take the Research Methodology (4 Credits) course and accrue a minimum of 52 credits from the Major Basket

ii) Such Students may opt out of the following courses:

  • Operations Management
  • Supply Chain Management
  • Digital Consumer
Specialization Tracks 20

A . Product Management
  • Fundamentals of Digital Product Management
  • Digital Platform Strategy
  • Product Prototyping
  • Pricing Strategy
  • Service Design for Product
  • Product Management for Mobile
  • Data Analytics and Visualization for Product Management

B . Startup Experience
  • Overview of the Startup World
  • Design Thinking and Lean Startup Canvas
  • Startup Strategy
  • Developing a Business Plan
  • Business Marketing
  • Fundamentals of Digital Product Management
  • Startup Operations

C . BMS (Hons) with Research
  • Operations and Supply Chain Management* / Research Methodology (for BMS Hons with Research)
  • Industry Internship / Capstone Project/ Starup Experience (for Starup Track) / Research Dissertation Project (for BMS with Research)*
Minor / Open Courses24

Data Science

  • Introduction to Data Science
  • Data Analysis and Visualization
  • Data Science Project
  • Introduction to Machine Learning
  • Artificial Intelligence
  • Data Science for Psychologists
  • Data Science for Economics
  • Applications of Deep Learning

Economics

  • Introduction to Microeconomics
  • Introduction to Macroeconomics
  • Indian Economy
  • Intermediate Microeconomics
  • Intermediate Macroeconomics
  • Development Economics
  • Behavioural Economics
  • International Economics

Marketing

  • Principles of Business
  • Introduction to Digital Marketing
  • Consumer Behaviour
  • Services Marketing
  • Integrated Marketing Communications
  • Brand Management
  • Marketing Research
  • Digital Product Management

Psychology

  • Introduction to Psychology
  • Development of Psychological Thought
  • Biological Psychology
  • Cognitive Psychology
  • Developmental Psychology
  • Social Psychology
  • Clinical Psychology
  • Integrative Practicum

Finance

  • Managerial Economics
  • Financial Accounting
  • Financial Management
  • Essentials of Business Management
  • Financial Economics
  • Financial Services
  • Blockchain for Financial Services
  • Minor Project

Design

  • Culture of Design
  • Process of Design
  • Design Research
  • Design for Communication
  • Experience Design
  • Social Design
  • Design your life
  • Design Project

The student may prefer to a accrue the required credits (minimum 24) by choosing a variety of courses from the prescribed open courses. Typically, Open courses must be taken from domains other than the chosen Major. For example, students of BMS (Hons) may take courses from domains such as Design, Data Science, Psychology etc.

Research / Internship / Project 18
A. Honors Program:

A student who chooses the Honors Program needs to accrue the 18 credits through a combination of the following options;

  • Short-term/Summer-Break Industry Internship
  • Integrative Project (combination of Major and Minor Domains)
  • Minor Project
  • Industry Internship or,
  • Capstone Project or,
  • Startup Experience (for Startup Track)
B. Honors with Research Program:

A student who chooses the Honors with Research Program needs to accrue the 18 credits through a combination of the following options;

  • Mandatory Additional Course - Advanced Research Methodology
  • Short-term/Summer-Break Industry Internship
  • Integrative Project (with Minor Domains)
  • Industry Based Research Project or,
  • Research Dissertation

Sample Careers


  • Those looking at higher education can look at Masters degrees such as MBA, M.A or any other PG Diplomas in specialized areas of Management, Marketing/Advertising, Operations, Human Resources, Organisational Behaviour and Psychology, Finance and professional degrees such as CA, etc.
  • Students can look at higher studies in any of the top B schools in India and abroad.
  • Graduates are eligible for various roles in businesses and corporates including jobs in the public and private sector, government, non-profits, law, and International relations, as well as in academic roles Graduates can look at any management positions such as Operations Management, Project Management, Human Resource Specialist or Executive, Finance Manager or Executive
  • Graduates interested in entrepreneurship could look at starting new ventures
  • Graduates could look at positions as a Market Analyst, Product Analyst, Research Analyst, etc

Sample Internships

The Summer Internship may be for 6-8 weeks in a business organization, any Industry or Social Organizations, to get an exposure and learning experience as an “on-the-job” intern. A wide range of business organizations and industries - services, consulting, web commerce, IT, technology, manufacturing, hospitality, media, and so on. There are openings in large organizations such as Amazon, Ernst & Young, Deloitte, Flipkart, Genpact, Airtel, Reliance, etc. and newer fast growing ventures such as Paytm, Swiggy, BYJUs, RazorPay, Furlenco, Bizom, and such other innovative service industries.

The Capstone Project/Internship may be done in an industry/business organization or in the University. The objective is to work in a chosen domain for practical understanding and insights.

Eligibility

National/State Boards

10+2 cleared (minimum 50%) from a recognised Board


IB

IB Diploma or IB Certificate (minimum 24 points)

A Level

Minimum 3 subjects in the ‘A’ Level and 5 subjects cleared in IGCSE/GCSE


Others

10+2 qualification from a foreign University/Board, will be subject to verification of transcript of marks and equivalence certificate

Admission

Applicants ranking in the merit list will be invited for a Personal Interview.


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