PROGRAMS
Undergraduate Program
B.Tech. (Hons.) Computer Science and Engineering - Data Science B.A. (Hons.) Psychology/Economics B.A. (Hons. with Research) Psychology/Economics B.Des. - Communication Design B.M.S. (Hons.) Digital Business B.M.S. (Hons. with Research) Digital Business B.A., LL.B. (Hons.) B.M.S., LL.B. (Hons.)
Doctorate Program
SCHOOLS
School of Computational and Data Sciences School of Liberal Arts and Design Studies School of Business Studies School of Legal Studies and Governance
AREAS OF STUDY
Data Science Computer Science and Engineering Artificial Intelligence Applied Deep Learning Full Stack Development Machine Learning User Interface (UX) Design Design Research Content Development Experimental Psychology
Developmental Psychology Counselling Psychology Cognitive Psychology Clinical Psychology Digital Economics Business Economics Policy Making Business Studies Digital Business Management Financial Economics Behavioural Economics
Supply Chain Management Entrepreneurship Operations Management Financial Management Alternative Dispute Resolution Online Dispute Resolution Intellectual Property Law Technology Law Developmental Economics Gender Economics
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Bachelor Of Management Studies (Hons) with Research

 

Bachelor Of Management Studies
(Hons. with Research) - with a focus on Digital Business


The Bachelor of Management Studies (Hons.) with Research or BMS (Hons.) with Research Program at Vidyashilp University is a versatile degree that prepares the student for a wide variety of career pathways in business. The BMS (Hons.) with Research program from the School of Business Studies provides the essential components of a traditional Business degree plus a broad selection of cutting-edge technology and advanced Digital Business Management and marketing tools. This digital theme is introduced in multiple courses to prepare students for success in a global economy where every industry is being transformed by disruptive new technologies and needs to be reimagined for the Digital Economy.

The Undergraduate program in Management Studies builds the foundation necessary to pursue business-oriented entry roles in various domains of Business and Management and to pursue academic research if one so chooses. On completion of the BMS (Hons) with Research program, Vidyashilp University graduates have the advantage of a direct admission to a Ph.D program as per the NEP.

Major:  Digital Business and Management Studies
Minor: Data Science
    Economics
    Design
    Law
    Psychology

4

Years

BMS With Research | Vidyashilp University

BMS (Hons)

with Research


DOMAIN EXPERTISE

Digital Business

Digital business is transforming the way organizations use and perceive technology, shifting it from a supporting role to a leading force in innovation, revenue generation, and market growth. On the path to a digital future, companies require not only the courage and determination to revamp processes but also qualified professionals who can introduce new ideas and drive emerging business domains forward.

The future of business is undeniably digital. The key is to educate future business leaders who understand the opportunities and challenges of Industry 4.0 and Digital Business, make informed decisions, and lead digital transformation within their organizations. To prepare future managers for these challenges, the School of Business Studies offers a curriculum focused on Digital Business.

The rigorous curriculum takes an interdisciplinary approach to business fundamentals, enabling students to transition seamlessly from understanding "what is" to envisioning "what will be." It integrates diverse perspectives, fosters critical thinking, and reinforces growing knowledge through experiential learning opportunities.

Why VU for BMS?

A unique General Management program

This combines digital business orientation with a wide choice of minor fields like Data Science, Economics, Psychology and Design.

Success through a different lens

Through behavioural assessment conducted in the University, the University's mentoring systems, and the extra focus made on the Communication and Leadership Labs at the University, the graduates would view success with a different lens.

Program Structure

4 YEARS

8 SEMESTERS

164 CREDITS

 
University Core

  • Problem Solving for Design Thinking
  • Analytical Academic Writing
  • Critical Thinking
  • Humanistic Leadership Development
  • Communication Skills
  • Human Values and Ethics
  • Learning to Learn
  • Environmental Studies and Sustainability
  • Fundamentals of Indian Constitution and Human Rights
  • Community Engagement
  • Socio-Cultural Perspectives on Indian Life
Program Foundation

  • AI for Decision Making
  • Introduction to Psychology
  • Visualisation Data for Storytelling
  • Programming in Python
  • Introduction to Digital World
  • Language
BMS (Hons.) Major Courses

  • Microeconomics I
  • Probability and Statistics
  • Organisation Behaviour
  • Macroeconomics I
  • People and Talent Management
  • Marketing Management
  • Financial and Management Accounting
  • Business Research Methods
  • Operations Management
  • Operations Research
  • Digital and E-commerce Marketing
  • Introduction to Digital Business
  • Financial Management
  • Fintech
  • Digital Supply Chains
  • Financial Institutions Markets and Regulations
  • Integrated Marketing Communications
  • Strategy & Decision Making
  • Leading Digital Business
  • Digital Supply Chains
  • Advanced Research Methodology
  • Interdisciplinary Project
Specialization

  • Marketing
  • Finance
  • Startup Management
Minors

  • Data Science
  • Design
  • Economics
  • Law
  • Psychology
Research and Internship

  • Dissertation

Sample Careers


  • Exciting career paths await in businesses, corporates, public and private sectors, government, non-profits, law, international relations, and academia, allowing you to make a meaningful impact wherever your passion lies.
  • Leadership roles in management—whether in Operations, Project Management, Human Resources, or Finance—offer opportunities to grow, lead teams, and drive change.
  • For aspiring entrepreneurs, the chance to build and scale your own business has never been more promising. With the right skills and mindset, you can turn ideas into reality.
  • If you enjoy data and insights, roles like Market Analyst, Product Analyst, and Research Analyst let you dive deep into trends and shape business strategies.
  • Further studies—whether an MBA, PG Diploma, or professional certification (CA, CS, etc.) at top B-schools in India and abroad—open doors to specialization and career advancement.
    •

Industry Ready


Read more on well-known examples of Digital Business in the real world

Uber | Vidyashilp University Read More
Uber capitalizes on the widespread adoption of smartphones and utilizes a business model that allows them to maintain relatively low capital assets. A traditional taxi company must own and maintain vehicles, as well as contribute overhead to recruiting and managing employees; an e-business version would allow customers to schedule a taxi online and perhaps view past trips, but the essential experience would remain the same. Uber cements its place as a digital business because it is, at its core, a platform that connects people and drivers at a massive scale through the internet, while creating an experience that improves on what was previously available to people.
 
Netflix Read More
Netflix is a good example of a company that switched from e-business to digital business. Originally, Netflix used technology to manage an inventory system and mail people DVDs, providing an experience that was more convenient, but ultimately fairly similar to movie rental stores. However, once it gave customers the option to stream video on demand, it disrupted itself and transformed the way that people view film and television media. The ability to consume movies and TV shows at any time or place is impossible without the widespread internet access that most consumers have today.
Disney Read More
Disney is one traditional business that has embraced digital technology in order to enhance experiences in its theme parks. The goal of its MagicBand (integrated with a guest’s My Disney Experience account), a wristband that uses RFID and radio to connect with sensors in the park, is to improve five key elements that are part of every Park experience: going to an attraction, staying in a hotel, dining at a restaurant, taking a photo and sending it to friends or family, and buying merchandise as a souvenir. Guests receive the MagicBand a few weeks before the visit and can use it to enter the park, buy food or merchandise, reserve attractions, and watch real time data on wait times. At the end of the day, guests have an experience that moves fluidly between digital and physical. (Disney has announced that beginning in January 2021, it plans to launch new offerings as part of the My Disney Experience App that bring the features of a MagicBand to guests’ smart devices.)

Sample Internships

The Summer Internship is a 6 to 8-week immersive experience designed to provide hands-on learning in a business organization, industry, or social enterprise. As an on-the-job intern, students gain real-world exposure, apply classroom concepts in dynamic work environments, and develop critical professional skills.

Internship opportunities span a wide range of industries including consulting, web commerce, IT, technology, manufacturing, hospitality, media, and more. Many leading organizations actively seek future-ready graduates, offering internships at Amazon, Ernst & Young, Deloitte, Flipkart, Airtel, Reliance, etc. and fast-growing new-age businesses such as Swiggy, Zomato, Meesho, Razorpay, CRED, Zepto, and Dunzo—all known for their innovation and industry disruption.

The Capstone Project/Internship is an opportunity to deep dive into a chosen domain, whether within an industry, business organization, or at the university. The goal is to gain practical insights, problem-solving experience, and a strategic understanding of real-world challenges, equipping students with a competitive edge in their careers.

Eligibility

CBSE / ISC / STATE BOARDS / NIOS / OR OTHER NATIONAL EXAMINATIONS

Candidate must have passed 10+2 from a recognized Board with a minimum of 50% marks in any discipline


IB

IB Diploma or IB Certificate with 3 subjects at HL and 3 subjects at SL with overall minimum of 24 points.

A Levels

Minimum 3 subjects in the 'A' Levels and 5 Passes in the IGCSE / GCSE including English. Minimum requirement is an average of'D' grade


Others

10+2 qualification from a foreign university/Board, subject to submission of transcript of marks and equivalence certificate from the Association of Indian Universities (AIU).

Admission

Applicants ranking in the merit list will be invited for a Personal Interview.


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