Dr. Shobhana Chandra is an Assistant Professor at Vidyashilp University and a marketing researcher specializing in Consumer Behaviour and Business Research. She holds a PhD in Marketing from IIM Mumbai and brings valuable industry experience from her previous roles with organizations such as ICICI Bank, 3M India Limited, and Ingersoll-Rand India Limited. Her academic and research interests focus on understanding the evolving dynamics of consumer behaviour, particularly the impact of personalization and sustainability on consumer decision-making. She is passionate about advancing marketing research and education while bridging the gap between academic insights and real-world business practices. Her research has been published in reputed peer-reviewed academic journals and prominent scientific databases, contributing to the growing body of knowledge in marketing and consumer behaviour.

Professional Education

• PhD (Indian Institute of Management); Management - 2026
• MBA (Nirma University) - 2003
• B.E. (Saurashtra University), Production - 2000

Teaching Courses

• Consumer Behaviour
• Business Research Methods
• Integrated Marketing Communications

Research Interests

• Impact of Technology on Consumer Behaviour
• Sustainable Consumer Behaviours
• Personalized Marketing

Selected Publications

• Chandra, S., Verma, S., Lim, W. M., Kumar, S., & Donthu, N. (2022). Personalization in personalized marketing: Trends and ways forward. Psychology & marketing, 39(8), 1529- 1562.
• Chandra, S., Amarayil Sreeraman, B., & Verma, S. (2025). Reconceptualizing personalized recommendations as dynamic signals: a consumer’s perspective. Journal of Indian Business Research, 17(4), 271-289.
• Chandra, S., & Verma, S. (2023). Big data and sustainable consumption: a review and research agenda. Vision, 27(1), 11-23.
• Chandra, S., & Verma, S. (2023). Personalized recommendation during customer shopping journey. In The Palgrave Handbook of Interactive Marketing (pp. 729-752). Cham: Springer International Publishing.