Design in a Digital World - Vidyashilp University

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Design in a Digital World

Meet the Author

Prof. Arvind Lodaya

Professor
School of Liberal Arts and Design Studies


Arvind Lodaya is an alumnus of NID Ahmedabad and has worked extensively in innovation, design and branding. He held the responsibility of Dean [Research] at Srishti and was the first HP Labs-Srishti Research Chair. He was a Visiting Scholar at the University of Gothenburg, Sweden.

Earlier in his career as Creative Director at Ogilvy, he led the corporate rebranding for ICICI and strategic design assignments for well-known brands like Seagram, HLL, Arvind, Lakmé, Godfrey Phillips, Cadbury etc.

He was an academic mentor for various assignments at IIT-G, ISB Hyderabad, Stellenbosch University, South Africa, IIT Mandi and Ambedkar University Delhi.

His current interests include wicked problems, impact entrepreneurship / social design innovation, design spirituality, and saving the planet.

As Professor of Design at Vidyashilp University Mr. Lodaya will bring much-needed transformation and interdisciplinarity into the curriculum and pedagogy of the Design Program.

Are you one of the thousands who switched from work-as-usual or study-as-usual to work-from-home and study-from-home during the Coronavirus pandemic?

If yes, welcome to the Digital World—you are a part of what’s being talked about around the world as “digital transformation”.
Business consulting firm McKinsey reports that in just eight weeks, the world has jumped ahead by what it would have taken five years in terms of digital adoption by businesses and consumers.
CNBC reports that in under a year, adoption of contactless digital payments jumped by a similar timeframe – around three to five years, led mainly by the millennials and younger generations.

Transition in education



In education too, the impact of the pandemic has been nothing short of revolutionary. The World Economic Forum (WEF) notes that in China alone, a quarter of a billion students have been instructed to switch to online platforms to continue their education—reportedly the “largest online movement” in the history of education. This transition has also fuelled the astronomical growth of our own Edutech and online tutoring business Byju’s – which has seen a doubling in the number of new students using its product.
Almost everybody agrees that this is a nearly irreversible shift, even if it’s been far from perfect. Much of the criticism against its deepening socio-economic divisions and inequities are being offset by a grudging acceptance of its possibilities. For example, WEF quotes a professor at the University of Jordan saying, “It has changed the way of teaching … My students also find it is easier to communicate … even after coronavirus, I believe traditional offline learning and e-learning can go hand by hand."

Digitalization is the future

This makes absolutely clear two things:
Digitalization is here to stay
Business and governments will have to combinedly address its flaws and make it deliver to our expectations.

That means the world is going to need top-class designers to visualize and build our digital experiences in the Digital World that is going to become such an important aspect of our digital life. The future scenarios that you saw only in sci-fi fantasies are coming alive—and if you are a sci-fi geek, you know many dystopic possibilities that could occur, so let’s acknowledge there are downsides that digital designers would have to deal with.

The Digital World around us

Fear Of Missing Out

Do you know someone who is probably suffering from a strong attachment to social media, maybe even bordering on addiction? Who feel pangs of anxiousness when they are “offline”? Who checks out every alert and notification on their favourite app – even if they are at a funeral, in a movie or enjoying nature in the wild? Welcome to digital anxiety, and life in the Digital World.

The World Of Influencers

If you are a voter in India or in the United States, you are probably already on one or more groups on Facebook, WhatsApp or Twitter that espouse your politics or ideology, and you know only too well how they champion your views and celebrate your icons. This is a complete sea-change from just a few decades ago, when brands & advertising, sports, movies & TV were the big “influencers” and “cultural communities” in our lives, and politics was regarded as unsavoury and distasteful. The Digital World has truly taken over our entire life and completely dominates our hearts and minds—and attention—today.

The digital world around us

Fear Of Missing Out

Do you know someone who is probably suffering from a strong attachment to social media, maybe even bordering on addiction? Who feel pangs of anxiousness when they are “offine”? Who checks out every alert and notification on their favourite app – even if they are at a funeral, in a movie or enjoying nature in the wild? Welcome to digital anxiety, and life in the Digital World.

The World Of Influencers

If you are a voter in India or in the United States, you are probably already on one or more groups on Facebook, WhatsApp or Twitter that espouse your politics or ideology, and you know only too well how they champion your views and celebrate your icons. This is a complete sea-change from just a few decades ago, when brands & advertising, sports, movies & TV were the big “influencers” and “cultural communities” in our lives, and politics was regarded as unsavoury and distasteful. The Digital World has truly taken over our entire life and completely dominates our hearts and minds—and attention—today.

Traditional versus New Age design

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