Key Action Application Window for Interdisciplinary Undergrad Programs Closes on 30th April. Apply Now Download Brochure
Apply Now E-Prospectus

The evolutionary wave of Digital Business

Reinventing Business and Management Studies for a Digitized World

The Study of

Digital Business

General Management
Startup Management
Digital Product Management
Digital Service Management
Financial Management

AND MORE

THE POWER OF A MAJOR IN DIGITAL BUSINESS IN COMBINATION WITH COMPLEMENTARY MINORS

Understand economic principles and their applications within business context.


What could this mean?

You can analyze market trends and pricing strategies to develop a competitive business expansion plan.

Understand and apply strategies to promote products and capture customer interest effectively.


What could this mean?

You can develop a comprehensive business strategy for launching a new product and creating a targeted digital marketing campaign to reach the intended audience.

Analyze and interpret complex data to inform business decisions.


What could this mean?

You can use data analytics to optimize supply chain logistics within a retail company's operations.

Focus on optimizing processes and managing resources efficiently within an organization.


What could this mean?

You can coordinate inventory management with sales and financial objectives to ensure cost-effective supply chain operations.

Gain insights into human behavior and its applications in areas such as marketing, management, and organizational behavior.


What could this mean?

You can utilize psychological principles to design consumer-friendly website interfaces that enhance user engagement and drive online sales.

Cultivate skills in creative problem-solving, applicable to areas like product development, branding, and user experience.


What could this mean?

You can craft a cohesive brand identity that aligns with the company's mission and values.

Sectors Where

You Can Drive
Change

Consulting and services firms
Banking and insurance
E-commerce
Technology and IT organizations
New-age startups

PROGRESSIVE ACADEMIC PATH

  • Masters in any field of Business Studies, Digital Marketing, E-commerce Management, Digital Strategy, Data Analytics, Entrepreneurship, Digital Transformation, and other related fields
  • PhD Program

Student'S Speak

Study at VU