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Dr. Ayesha Irum | Vidyashilp University Faculty

Dr. Ayesha Irum

Assistant Professor
School of Business and Entrepreneurship,
B.E. (ECE), Acharya Institute of Technology, Bengaluru,
Ph.D. (Management), Indian Institute of Management Rohtak
Mail| Dr. Ayesha Irum  Vidyashilp University Faculty


Biography
Professional Education
Teaching Courses
Research Interests
Selected Publications
Biography

Dr. Ayesha Irum holds a Ph.D. in Management with a specialization in Organizational Behavior and Human Resource Management from the Indian Institute of Management Rohtak. Prior to her doctoral studies, she earned a bachelor’s degree in Electronics and Communication Engineering. Her doctoral research focused on dirty work and occupations, and her broader research interests include workplace identity, self-managed careers, and negative workplace behaviors. She has published in leading international journals such as Management Learning, Human Resource Management Journal, and the European Journal of Work and Organizational Psychology and has presented her research at prestigious international conferences, including the Annual Meeting of the Academy of Management (AOM).

Complementing her academic pursuits, she has gained three years of industry experience with leading consumer insights firms in India. During this time, she has contributed to research projects across diverse industries, working closely with global brands to translate consumer behavior into actionable insights that have informed brand strategy, marketing communications, and business decision-making. Her professional experience enriches her teaching by bridging behavioral theories with contemporary management practice. Through experiential learning, practical industry insights, and interactive pedagogy, she aims to equip students with the analytical skills and behavioral perspectives needed to address organizational and managerial challenges.


Professional Education
Ph.D (Management) Indian Institute of Management Rohtak 2024
B.E. (Electronics and Communication Engineering) Acharya Institute of Technology, Bengaluru, 2016

Teaching Courses
  • Organization Behaviour
  • HR Analytics
  • Essentials of Business Management

Research Interests
  • Dirty work
  • Workplace identity
  • Self-managed Careers
  • Negative workplace behaviours

Selected Publications
  • Ghosh, K., Irum. A., & Sharma, D. (2025). “I clean dirt but I am not dirty! How emotion caregivers “make sense” in emotional dirty work.” Management Learning, 13505076251350357.
    Know more
  • Ghosh, K., McDonnell, A., & Irum, A. (2024). “A conceptual framework of the perceived marketability of independent professionals.” Human Resource Management Journal, 34(1), 197-213.
    Know more
  • Ghosh, K., & Irum, A. (2023). ”Will I help you or will I not? Occupational social taint, core self-evaluation, and occupational helping identity.” European Journal of Work and Organizational Psychology, 32(1), 145-156.
    Know more
  • Irum, A., Ghosh, K., & Pandey, A. (2020). “Workplace incivility and knowledge hiding: A research agenda." Benchmarking: An International Journal. 27(3), 958-980.
    Know more
  • Irum, A., & Pandey, A. (2020). “Social media – Changing the face of knowledge management.” Development and Learning in Organizations: An International Journal. 34(1), 5-7.
    Know more

Dr. Ayesha Irum holds a Ph.D. in Management with a specialization in Organizational Behavior and Human Resource Management from the Indian Institute of Management Rohtak. Prior to her doctoral studies, she earned a bachelor’s degree in Electronics and Communication Engineering. Her doctoral research focused on dirty work and occupations, and her broader research interests include workplace identity, self-managed careers, and negative workplace behaviors. She has published in leading international journals such as Management Learning, Human Resource Management Journal, and the European Journal of Work and Organizational Psychology and has presented her research at prestigious international conferences, including the Annual Meeting of the Academy of Management (AOM).

Complementing her academic pursuits, she has gained three years of industry experience with leading consumer insights firms in India. During this time, she has contributed to research projects across diverse industries, working closely with global brands to translate consumer behavior into actionable insights that have informed brand strategy, marketing communications, and business decision-making. Her professional experience enriches her teaching by bridging behavioral theories with contemporary management practice. Through experiential learning, practical industry insights, and interactive pedagogy, she aims to equip students with the analytical skills and behavioral perspectives needed to address organizational and managerial challenges.

Ph.D (Management) Indian Institute of Management Rohtak 2024
B.E. (Electronics and Communication Engineering) Acharya Institute of Technology, Bengaluru, 2016
  • Organization Behaviour
  • HR Analytics
  • Essentials of Business Management
  • Dirty work
  • Workplace identity
  • Self-managed Careers
  • Negative workplace behaviours
  • Ghosh, K., Irum. A., & Sharma, D. (2025). “I clean dirt but I am not dirty! How emotion caregivers “make sense” in emotional dirty work.” Management Learning, 13505076251350357.
    Know more
  • Ghosh, K., McDonnell, A., & Irum, A. (2024). “A conceptual framework of the perceived marketability of independent professionals.” Human Resource Management Journal, 34(1), 197-213.
    Know more
  • Ghosh, K., & Irum, A. (2023). ”Will I help you or will I not? Occupational social taint, core self-evaluation, and occupational helping identity.” European Journal of Work and Organizational Psychology, 32(1), 145-156.
    Know more
  • Irum, A., Ghosh, K., & Pandey, A. (2020). “Workplace incivility and knowledge hiding: A research agenda." Benchmarking: An International Journal. 27(3), 958-980.
    Know more
  • Irum, A., & Pandey, A. (2020). “Social media – Changing the face of knowledge management.” Development and Learning in Organizations: An International Journal. 34(1), 5-7.
    Know more
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