Prabhakaran Balasubramanian | Vidyashilp University Faculty

Mr. Prabhakaran Balasubramanian

Adjunct Professor, School of Business Studies
Vice President, Avian WE
Mail| Prabhakaran Balasubramanian Vidyashilp University Faculty


Biography
Professional Education
Teaching Courses
Research Interests
Biography

Prabhakaran is a seasoned marketing and communications professional with an experience of over 24 years. He has worked with some of the biggest brands across different categories, including FMCG, Tech, Retail, Travel & Aviation, and Media. He has conceptualized and executed award-winning campaigns for Coca-Cola, Intel, ITC and VMWare which helped these brands to engage with their customers and establish their leadership position in the market.

Prabhakaran takes a keen interest in teaching and has been doing so for close to 15 years. He has taught various marketing-related subjects like Marketing Strategy, Integrated Marketing Communications, and Retail Management. He is a certified case method faculty from Harvard Business School.

Prabhakaran holds an MBA from Steinbeis University, Germany. He is currently the Vice President at Avian WE, a global PR consultancy firm.


Professional Education
MBA, Steinbeis University, Germany 2017
PG Diploma in Advertising 2000

Teaching Courses
  • Marketing Management
  • Digital & E-Commerce Marketing
  • Integrated Marketing Communications

Research Interests
  • Consumer Behaviour
  • Marketing Communications


Prabhakaran is a seasoned marketing and communications professional with an experience of over 24 years. He has worked with some of the biggest brands across different categories, including FMCG, Tech, Retail, Travel & Aviation, and Media. He has conceptualized and executed award-winning campaigns for Coca-Cola, Intel, ITC and VMWare which helped these brands to engage with their customers and establish their leadership position in the market.

Prabhakaran takes a keen interest in teaching and has been doing so for close to 15 years. He has taught various marketing-related subjects like Marketing Strategy, Integrated Marketing Communications, and Retail Management. He is a certified case method faculty from Harvard Business School.

Prabhakaran holds an MBA from Steinbeis University, Germany. He is currently the Vice President at Avian WE, a global PR consultancy firm.

MBA, Steinbeis University, Germany 2017
PG Diploma in Advertising 2000
  • Marketing Management
  • Digital & E-Commerce Marketing
  • Integrated Marketing Communications
  • Consumer Behaviour
  • Marketing Communications
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